Multi Platinum selling artist J. Cole is really breaking down barriers. A new album dropped, he made his professional basketball debut, and dropped a new music video. In a day he accumulated more than 3 million views. The 36year old veteran sure has had a lot on his plate lately. The new video, part of his sixth studio album, The Off-Season, has Cole reminiscing on his rapid rise to the pinnacle of rap stardom. “Made it out, it gotta mean something,” he finishes off, as his younger self holds onto him for dear life. “Hold onto your inner child,” flashes onto the screen. The album has had some mixed reviews, but overall has had critical acclaim worldwide.
Meanwhile, J. Cole keeps pushing the envelope with his stint in the Basketball Africa League as part of the Rwanda Patriots. The rap star made his rookie debut on Sunday against Nigeria’s Rivers Hoopers. He played for 18minutes and finished with three points, three rebounds, and two assists. His new album The Off-Season referenced several basketball stars, Ja Morant, Steph Curry, Russell Westbrook, Dennis Smith Jr., and LeBron James, presumably to summon their energy. Watch J. Cole warm up to his own music below. Big flex.